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Alice Webb, Director BBC Children’s and Chair of the Children’s Global Media Summit 2017, sets out her ambitions for the summit

Kids are changing.

To young people, the boundaries and distinctions of genre, platform, device, watersheds, broadcast quality and suitability mean nothing.

But what has not changed is the responsibility of everyone from content producers, technology providers and policy makers to ensure they are doing the very best for their audiences. To entertain them, educate them, protect them and engage them.

In my role as Director, BBC Children’s, my focus is on making sure we are as relevant and important in the lives of our audience as we have been for their parents and grandparents before them.

What has become very clear is that we can’t do that on our own and neither can anyone else in the children’s media sector.

Children’s media is no longer just those of us who are making content for children, but those who are making content which children consume. It’s not just TV and radio but it is gaming, short form and UGC and it is no longer a world which can be managed by a remote controller – content is ubiquitous.

Yesterday I set out in a speech at the Banff World Media Festival the start of a journey over the next 18 months, and asked for all the areas of our newly-configured children’s media sector to come together at the 2017 Summit, to make the big decisions which will help define us over the next decade.

The Summit is a chance to create a global gathering of some of the key decision makers and thought leaders from international broadcast partners, government agencies, content producers, technology and platform specialists – to work together in shaping a new approach to children’s media in a digital world which will help ensure we remain as relevant as possible to the global audience we are serving.

The BBC is lending our name and backing to it, as we see what a crucial milestone this can be in helping shape our business over the coming years. I look forward to having a conversation about working together differently, creating content differently, legislating differently or ensuring freedom and safety for young audiences in ways we have never thought of before.

Kids are changing. And now we have to as well.

Alice Webb