What will entertain kids in
The anatomy of a trend
Some thought eSports would be a trend, but its growth now suggests that it’s here to stay. Why do some things stay and some go?
Is that entertainment
Is the traditional framework for entertainment and the commissioning process fit for purpose? YouTube, Netflix, Amazon and others are changing the landscape – what’s the new model of commissioning and how might it evolve?
‘Ca$hing in on the kids’
Kids are one of the most lucrative markets for the commercial sector. As the industry evolves, what ethical, legal and creative challenges will this present?
Is a radical rethink needed?
The route to being famous for 15 minutes is shorter than it’s ever been and a new celebrity culture for kids has emerged.
In an unlimited world, how will celebrities rise and fall? What will ‘celebrity’ even look like in the future?