Social media stars including McFly’s Tom Fletcher to debate the future of celebrity culture at the Children’s Global Media Summit
Vloggers and influencers including Tom Fletcher will form a panel at the Children’s Global Media Summit 2017, discussing what it will mean to be a celebrity in future.
The session, Celebrities Unleashed, will explore how the route to achieving ‘15 minutes of fame’ is shorter than ever and, as a result, a new celebrity culture for young people has emerged.
Tom Fletcher gained fame as a singer and guitarist in McFly and has more than 600,000 YouTube subscribers, vlogging on parenting, music and his latest venture as a children’s author.
He’ll be joined on the panel by YouTuber Oli White, whose videos have amassed more than 340 million views, and Lisa Filipelli, talent manager and founder of Flip Management.
Chairing the session will be stand-up comic and presenter Iain Stirling, also known as the voice of ITV’s Love Island.
BBC Director of Children’s Alice Webb, who will chair the Summit, said: “Reality TV and the rise of hugely successful social media personalities mean the term ‘celebrity’ is constantly changing.
“At the Summit we’ll address how these new role models influence children, how digital platforms mean young people can access their favourite celebrities instantly, anonymously and from anywhere in the world, and how that impacts us as content creators.”
Curated by the BBC and taking place in Manchester from 5-7 December, the Summit will feature a unique programme of content encompassing five themes of education, empowerment, entertainment, innovation and freedom.